The collection, analysis and reporting of available data for any given marketing situation is classified as?

Related Mcqs:

1. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

2. The collection of data through primary and secondary data sources is classified as __________?

   A. data sources
   B. observational research
   C. objective research
   D. applied research

3. In marketing analysis, the result evaluation of marketing activities is part of?

   A. Analysis
   B. Planning
   C. Implementation
   D. Control

4. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

   A. premium database
   B. customer database
   C. event database
   D. rebate database

5. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?

   A. marketing decision support system
   B. sampling decision support system
   C. planning support system
   D. marketing support system

6. The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

   A. brand valuation
   B. assets evaluation
   C. brand audit
   D. brand tracking studies

7. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?

   A. stakeholder satisfaction pathway
   B. company metrics pathway
   C. customer’s metrics pathway
   D. unit metrics pathway

8. The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?

   A. cash-flow metrics pathway
   B. brand metrics pathway
   C. company metrics pathway
   D. customer’s metrics pathway

9. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

10. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing