A. services
B. products
C. commodity
D. competitive edge
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The categories of services mix and intangible are classified as the example of _________?
A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods - The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods - The tendency of difficult understanding related to use of market offering is called?
A. relative advantage
B. complexity
C. communicability
D. compatibility - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition
