Considering individual customers, the purchasing portion of each buyer is called?

Related Mcqs:

1. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

2. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

3. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

   A. need recognition
   B. information search
   C. evaluation of alternatives
   D. both b and c

4. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

   A. customer funnel
   B. company funnel
   C. marketing funnel
   D. retailers funnel

5. The set of stages through which the customers pass through while purchasing the market offerings are classified as?

   A. channel designing stages
   B. strategic stages
   C. channeling stages
   D. buyer readiness stage

6. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

7. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

8. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?

   A. sales promotion
   B. offline promotion
   C. direct channeling
   D. direct marketing

9. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base