The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

Related Mcqs:

1. The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

   A. company database
   B. individual database
   C. customer database
   D. detailed database

2. The collection of data through primary and secondary data sources is classified as __________?

   A. data sources
   B. observational research
   C. objective research
   D. applied research

3. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

4. The number of acquisition and its prospect depends on _________?

   A. add-on spending
   B. retention
   C. visualization
   D. acquisition

5. The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

   A. customer perceived value
   B. company market value
   C. customer affordability
   D. customer reliability

6. The collection, analysis and reporting of available data for any given marketing situation is classified as?

   A. external databases
   B. outsourced databases
   C. marketing research
   D. both a and b

7. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?

   A. marketing decision support system
   B. sampling decision support system
   C. planning support system
   D. marketing support system

8. The technique which tries to identify real cost of serving an individual customer is called ______?

   A. activity based accounting
   B. cost based accounting
   C. price based accounting
   D. turnover based accounting

9. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

10. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

    A. corporate website
    B. marketing website
    C. branding website
    D. viral website