The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

Related Mcqs:

1. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The market which is segmented on the basis of negative and hostile attitude toward product is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

   A. hard-core loyal
   B. split loyal
   C. shifting loyal
   D. non-switchers

4. The market which is segmented on the basis of age and gender of customers is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The market which is segmented on the basis of ‘readiness stage’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

8. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The consumers who shift loyalty status from one brand to another are classified as ________?

   A. shifting loyal
   B. hard-core loyal
   C. split loyal
   D. switchers

10. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation