The division of market on the basis of separate needs and behaviors is called?

Related Mcqs:

1. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. Permanent and ordered division in society on basis of values and interests is called?

   A. social class
   B. culture
   C. subculture
   D. both b and c

5. The segmentation of the market having similar buying behaviors but located in different countries?

   A. intermarket segmentation
   B. intramarket segmentation
   C. international market
   D. domestic markets

6. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

8. The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

   A. solution based segmentation
   B. need based segmentation
   C. segment identification
   D. segment attractiveness

9. The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?

    A. internal factors
    B. external factors
    C. social classes
    D. economic variables