A. real
B. win
C. worth doing
D. less worthy
Related Mcqs:
- According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy - The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway - The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
A. leverage able advantage
B. non leverage advantage
C. announced advantage
D. inspiring advantage - According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above - The brand which competes with others and focuses on competitive analysis is best classified as _________?
A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The value proposition in which customer is focused, is the result of ___________?
A. targeting
B. positioning
C. extract target
D. segmenting - The planning of target market and value proposition of firm is the part of ___________?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
