A. online advertising
B. subliminal advertising
C. luminal advertising
D. both b and c
Related Mcqs:
- The ads affecting consumer’s subconscious minds are classified as?
A. online advertising
B. subliminal advertising
C. luminal advertising
D. both b and c - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market - All the factors affecting purchasing power of consumers are included in?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. both a and b - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation - The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention
