A. de-augmented product
B. actual services
C. augmented products
D. consumer products
0
In the ‘maturity stage of product life cycle’ the cost per customer is?
0
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
A. high
B. low
C. average
D. moderate
0
The type of reduction made from list price is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing
0
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. bargained reduction
B. discount
C. allowance
D. price segment
0
Considering products and service classification, the marketing offering such as furniture is an example of?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing
0
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
A. specialty products
B. non-shopping products
C. augmented products
D. shopping products
0
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. bi-product pricing
B. optional product pricing
C. Two way pricing
D. Two part pricing
0
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
A. perception
B. brand image
C. self-concept
D. self-image
0
The less frequently purchased consumer products are called?
A. growth stage
B. repetition stage
C. turbulent stage
D. non-turbulent
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