A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
Pricing Capturing Customer Value
Pricing Capturing Customer Value
A. perception
B. cues
C. motives
D. both a and c
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs
A. user status
B. usage rate
C. loyalty status
D. benefits sought
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. physiological needs
B. social needs
C. safety needs
D. esteem needs
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c