Marketing Communications Customer Value

A. would buy product
B. would not buy product
C. would get free products
D. would get discount

A. judgment sample
B. simple random sample
C. quota sample
D. convenience sample

A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals

A. Two types
B. Three types
C. Four types
D. Five types

A. external databases
B. outsourced databases
C. marketing research
D. both a and b

A. organizational promotion
B. consumer promotions
C. inbound promotion
D. outbound promotion

A. total costs
B. overhead costs
C. variable costs
D. fixed costs

A. point of differences
B. points of priority
C. points of membership category
D. point of similarities

A. physiological needs
B. social needs
C. safety needs
D. esteem needs

A. characteristics of buyers
B. technological factors
C. the cultural environment
D. the economic environment