Integrated Marketing Channels

A. push strategy
B. pull strategy
C. bundle strategy
D. shallow strategy

A. merchants
B. agents
C. facilitators
D. terminators

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

A. facilitators
B. terminators
C. merchants
D. agents

A. retailers and wholesalers
B. sales agents and brokers
C. transportation companies
D. independent warehouses

A. descriptive channels
B. functional channels
C. direct marketing channel
D. indirect marketing channel

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

A. forward direction
B. backward direction
C. leftward direction
D. rightward direction

A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix

A. designer apparels
B. heavy machinery
C. real estate
D. soft drinks and snacks