A. shopper size
B. lot size
C. spatial size
D. jobber size
Integrated Marketing Channels
Integrated Marketing Channels
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
A. functional network
B. predatory network
C. hybrid network
D. value network