Global Marketplace

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

A. belief
B. attitude
C. learning
D. both b and c

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

A. selective attention
B. selective distortion
C. selective retention
D. all of above

A. innovator
B. early majority
C. laggard
D. early adopter

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

A. innovators
B. early majority
C. laggard
D. early adopter

A. sincerity
B. sophistication
C. competence and excitement
D. all of above

A. personal sources
B. commercial sources
C. experiential sources
D. all of above