Global Marketplace

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

A. late majority
B. early majority
C. innovators
D. early adopters

A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c