Customer Driven Marketing Strategy

A. Butterflies
B. Strangers
C. True friends
D. Barnacles

A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks

A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies

A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing

A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above

A. message decision
B. media decision
C. advertising objective
D. advertising evaluation

A. Current sales
B. Customer equity
C. Market share
D. Both a and b

A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising

A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b

A. product invention
B. communication invention
C. joint invention
D. ownership adaptation