A. Current sales
B. Customer equity
C. Market share
D. Both a and b
Related Mcqs:
- The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis - The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
A. exporting
B. importing
C. joint venturing
D. licensing - Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability - Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS - The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
A. membership behavior
B. market behavior
C. database behavior
D. consumer behavior - The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
A. total market potential
B. total production potential
C. total demand potential
D. current demand - The purchase of customer information from outside firms and vendors is classified as ____________?
A. marketing intelligence system
B. market information system
C. market development system
D. market record system - The marketing research firms do not include _________?
A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms - The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
