A. product classification system
B. consumption system
C. customer value system
D. product differentiation system
Related Mcqs:
- According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market - The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - If the company provides products or services less than its cost then the company will?
A. get more loss
B. get more profits
C. get more discounts
D. both a and b
