The ease of fixing the flaw or malfunction of the product is classified as _________?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

   A. spatial convenience
   B. lot convenience
   C. jobber convenience
   D. interactive convenience

3. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

6. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

7. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

   A. product line
   B. product class
   C. need family
   D. product family

8. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

9. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

10. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

    A. idea’s external sources
    B. acquisition of ideas
    C. primary sources
    D. secondary sources