A. product line
B. product class
C. need family
D. product family
Related Mcqs:
- The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - In the product hierarchy, the product variant or item is classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit - All the items including in product line that share more than one form of particular products are classified as ___________?
A. factor of durability
B. factor of performance
C. product type
D. item - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The group of firm’s offer a class of products and substitutes for one another is classified as ___________?
A. industry
B. Corporation
C. organization
D. subsidiary - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The measurement of probability will not fail to perform the promised features of product is classified as __________?
A. durability
B. performance quality
C. reliability
D. conformance quality - The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount - The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels
