The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

Related Mcqs:

1. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

   A. direct channel
   B. indirect channel
   C. flexible channel
   D. static channel

2. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

   A. one-level channel
   B. Zero-level channel
   C. Three-level channel
   D. Two-level channel

3. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

4. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

5. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?

   A. vertical marketing system
   B. static distribution channel
   C. conventional distribution channel
   D. horizontal marketing system

6. The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?

   A. conventional distribution channel
   B. horizontal marketing system
   C. vertical marketing system
   D. static distribution channel

7. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising
   B. voluntary chain
   C. involuntary chain
   D. voluntary franchising

8. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

9. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

10. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

    A. shallow strategy
    B. push strategy
    C. pull strategy
    D. bundle strategy