A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix
Related Mcqs:
- The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The process of changing one or more elements of marketing mix to improve sales is classified as?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the aboveSubmitted by: Rashid Mehmood
- The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The combination consists average past sales and most recent sales are ______________?
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
A. $45.25
B. $40.25
C. $36.25
D. $32.25