A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance
Related Mcqs:
- The third step in the customer’s value analysis is __________?
A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C - The second step in ‘customer value analysis’ is ________?
A. assessing quantitative importance
B. examining specific segment
C. monitoring customer value
D. identifying benefits - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - In the new product development process, after the analysis of business the next step to be taken is?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing - The personal selling step in which the sales person asks for an order to the customer is classified as?
A. shipper approach
B. handling shipment
C. closing
D. follow up - The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
A. qualifying
B. prospecting
C. follow up
D. approach
