The percentage or number of customers who move from one level to next level in buying decision process is called ________?

Related Mcqs:

1. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

   A. customer funnel
   B. company funnel
   C. marketing funnel
   D. retailers funnel

2. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition
   B. information search
   C. purchase decision
   D. both b and c

3. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

4. The first step in buying, decision process is to__________?

   A. recognize problem
   B. search of information
   C. deciding information sources
   D. problem analysis

5. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. In the buying process, the group that have direct impact on customers is classified as____________?

   A. membership groups
   B. primary groups
   C. secondary groups
   D. both A and B

7. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?

   A. complex buying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

8. The type of market offerings that customers buy without committing any buying efforts are called?

   A. specialty products
   B. local goods
   C. convenience products
   D. industrial products

9. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

10. The less involved consumer buying behavior in which customers perceive few differences between brands is called?

    A. complex buoying behavior
    B. variety seeking buying behavior
    C. dissonance reducing buying behavior
    D. habitual buying behavior