A. competitor’s
B. industry
C. Corporation
D. organization
Related Mcqs:
- An area that company can profitably satisfies according to buyer’s needs is called _________?
A. marketing opportunity
B. production opportunity
C. new market
D. new customers - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
A. customer’s program
B. frequency programs
C. distribution programs
D. None of above - The channel system of company sells its products directly to its customers is classified as
A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs