A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing
Related Mcqs:
- The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as?
A. innovative marketing
B. inbound ⁄ outbound marketing
C. consumer oriented marketing
D. customer value marketing - The sustainable marketing principles does not include?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - According to sustainable marketing, the major movements includes?
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c - The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing - The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings
