A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers
Related Mcqs:
- Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers - The retailer store ‘Sears’ is an example of?
A. outbound store
B. inbound store
C. department store
D. intensive store - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch
