A. actual product
B. augmented product
C. dis-augmented product
D. intangible services
Related Mcqs:
- The BlackBerry specific product design with QWERTY keyboard is an example of?
A. product experience
B. intangible products
C. tangible product
D. services - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products - The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
A. direct mail marketing
B. kiosk marketing
C. catalog marketing
D. premium marketing - The particular communication that must be achieve within definite target audience within specific time is classified as?
A. message decision
B. media decision
C. advertising objective
D. advertising evaluation - The widely accepted and currently popular style in specific or given field of art is called?
A. fashion
B. fads
C. followers
D. customs - The area’s specific subculture and social class is classified as____________?
A. economic factors
B. global factors
C. environmental factors
D. cultural factors - When customers react favorably for specific brand and identify it differently, it is said to be __________?
A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity