In marketing, the potential customer’s familiarity with advertising creates?

Related Mcqs:

1. The differentiated marketing in comparison of undifferentiated marketing creates _______?

   A. more total sales
   B. less total sales
   C. less total cost
   D. more total purchases

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

4. Coca-Cola creates marketing programs targeting teen agers world widely is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

5. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

6. In marketing strategy, the advertising and personal selling can be referred as?

   A. Place
   B. Product
   C. Price
   D. Promotion

7. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

8. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

9. The estimation of potential buyers and estimation of potential purchases is classified as ____________?

   A. multiple-factor index method
   B. chain-ratio method
   C. market-buildup method
   D. demand-buildup method

10. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

    A. customer funnel
    B. company funnel
    C. marketing funnel
    D. retailers funnel