The person self-image also called as its?

Related Mcqs:

1. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

2. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

3. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

4. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?

   A. social factors
   B. personal factors
   C. family factors
   D. status factors

5. The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

   A. target profit pricing
   B. break-even pricing
   C. perceived value pricing
   D. target return pricing

6. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

7. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

8. The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?

   A. inbound approaching
   B. presentation
   C. demonstration
   D. nominal approaching

9. According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?

   A. physiological needs
   B. social needs
   C. self-actualization needs
   D. esteem needs

10. The distinct psychological characteristics that play key role in distinguishing one person from another is called?

    A. lifestyle
    B. personality
    C. social class
    D. None of the above