A. would get free products
B. would get discount
C. would buy product
D. would not buy product
Related Mcqs:
- If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value - The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management
