The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

Related Mcqs:

1. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?

   A. point of purchase promotion
   B. trade promotion
   C. event promotion
   D. off deal promotion

2. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

3. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

   A. marketing logistics network
   B. supply chain management
   C. delivery network
   D. physical distribution network

4. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?

   A. sought products
   B. unsought products
   C. specialty products
   D. industrial unsought products

5. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. physical distribution
   D. supply chain management

6. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

   A. pull strategy
   B. moral selling strategy
   C. rational selling strategy
   D. push strategy

7. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

8. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

9. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

10. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

    A. shallow strategy
    B. push strategy
    C. pull strategy
    D. bundle strategy