The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

Related Mcqs:

1. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

   A. personal sources
   B. commercial sources
   C. public sources
   D. experimental sources

2. The kind of information consumer obtains from advertising campaigns and sales people is classified as?

   A. personal sources
   B. commercial sources
   C. experiential sources
   D. all of above

3. The disagreement between different marketing channel regarding the roles, rewards and goals is called?

   A. channel conflict
   B. marketing conflict
   C. direct conflict
   D. indirect channel conflict

4. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

5. When good opportunities exist outside the present business, this is called ___________?

   A. extensive growth
   B. integrative growth
   C. diversification growth
   D. downsizing the business

6. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

7. The extent to which value shown by market performance is shown in shareholder value is considered as ________?

   A. customer multiplier
   B. program multiplier
   C. market multiplier
   D. customer multiplier

8. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

9. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

10. The combination consists average past sales and most recent sales are ______________?

    A. exponential smoothing
    B. time series smoothing
    C. statistical smoothing
    D. sales forecast