The supplies such as lubricants, coal, paper and pencils are best classified as?

Related Mcqs:

1. The repair items and operating supplies are classified as the types of

   A. supplies and business services
   B. capital items
   C. materials and parts
   D. None of above

2. The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

   A. every day competitive industry
   B. oligopolistic industry
   C. monopolistic industry
   D. pure competition industry

3. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

   A. product line consistency
   B. product line width
   C. product line length
   D. product line depth

4. The resources such as oil, coal, gas and other minerals are known as?

   A. renewable resources
   B. non-renewable resource
   C. Both a and b
   D. none of above

5. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

6. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

7. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

8. The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The market which is segmented on the basis of age and gender of customers is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The process of segmenting the market and identifying which segments to target is classified as?

    A. market segmentation
    B. targeting the market
    C. undifferentiated marketing
    D. differentiated marketing