A. vertical coordination
B. horizontal coordination
C. contract coordination
D. selling coordination
Related Mcqs:
- The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
A. barter
B. compensation deal
C. offset
D. buy back arrangement - In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability - The assigning of resources to stronger ones to form the weaker markets are classified as ____________?
A. strategic withdrawal
B. planned contraction
C. unplanned withdrawal
D. both A and B - The stronger the brand is, the discount rate is ___________?
A. higher
B. lower
C. stable
D. earned - The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing - The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination - The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal
