A. Key-size approach
B. work-load appraoch
C. product-need appraoch
D. call-service appraoch
Related Mcqs:
- Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?
A. Territorial sales force
B. Product sales force
C. Customer sales force
D. Hybrid sales force - The type of salesforce structure in which the sales force sells along product lines is called a ?
A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce - If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?
A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers - More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates - Cotton accounts for 11.5 percent of value added in agriculture. How much it accounts in GDP ?
A. 20%
B. 4%
C. 3.5%
D. 2.7% - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - A wage differential among groups may not by itself be evidence of discrimination in the labour market because different groups have ?
A. different preferences for the type of work they are willing to do
B. different levels of job experience
C. all of these answers are correct
D. different levels of education - Amount of money needed to purchase the goods and services required to maintain a certain standard of living called ?
A. Cost of living
B. Basic requirement
C. Cost of life
D. None of the above - As prices rise. People will want to keep more money as cash and in bank accounts This is called ?
A. real balance effect.
B. cash ratio.
C. money illusion.
D. menu costs of inflation. - Moral hazard means that the act of insuring ____ that the desired outcome will occur?
A. reduces the likelihood
B. increases the likelihood
C. guarantees
D. none of the above