A. Assumes title and ships coal, lumber or heavy equipment to a buyer
B. Stocks the bread rack in a grocery store
C. Maintains, owns and stocks a CD display in a grocery store
D. Sells jewelry out of a catalog
Related Mcqs:
- ________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming - Name the money of county that is expected to drop in value relative to other currencies?
A. Local currency
B. Cold currency
C. Lime currency
D. Soft currency - Currency that is expected to drop in value relative to other currencies is called ?
A. Local currency
B. Cold currency
C. Lime currency
D. Soft currency - If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification - Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases - All of the following are commonly recognized promotion budget formal EXCEPT ?
A. the affordable method
B. the LIFO method
C. the percentage of sales method
D. the objective and task method - Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods ?
A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method - Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival - More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates - Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern
