A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases
Related Mcqs:
- A country can still gain from trading certain goods even though its trading partners can produce those goods more cheaply. How is known this principle ?
A. Relative Advantage
B. Complete Advantage
C. Comparative Edge
D. Comparative Advantage - Asset that is easily and cheaply turned into cash-notably, cash itself and short-term securities are known as______________?
A. Liquid asset
B. Solid asset
C. Hard asset
D. None of these - A country can still gain from trading certain goods even though its trading partners can produce those goods more cheaply. How is known this principle?
A. Relative Advantage
B. Complete Advantage
C. Comparative Edge
D. Comparative Advantage - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - A(n) _____ are computerized collections of information obtained from data sources within the company ?
A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases - _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing - __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing - One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition - All of the following are thought to be sources of new product ideas EXCEPT ?
A. internal sources
B. customers
C. competitors
D. the local library
