A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
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The price adjustments made for volume purchases, payment of bills and off season buying includes?
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The pricing strategy which considers setting the price after designing marketing program is classified as?
A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment
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The set price limit from which no more demand is accepted is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
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The fourth step of value based pricing is to?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor
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The pricing strategy in which prices are adjusted for psychological effect is classified as?
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
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According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing
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The last step of cost based pricing is to?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage
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For developing new products, the company must know its?
A. set price based on cost
B. convince buyer about products value
C. design a product
D. determine cost of product
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The value that customers give up to get the benefits of products or services is classified as?
A. markets
B. consumers
C. competitors
D. all of above
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