A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
0
In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
0
The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. expected products
B. basic product
C. augmented products
D. potential product
0
In the product hierarchy, the product variant or item is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
0
The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit
0
According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods
0
The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
A. product line
B. product class
C. need family
D. product family
0
The measurement of probability will not fail to perform the promised features of product is classified as __________?
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing
0
The two ways in which a Company lengthens its carrying product line are __________?
A. durability
B. performance quality
C. reliability
D. conformance quality
0
The products can be differentiated on the basis of __________?
A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching
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