A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
New Product Development
New Product Development
A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage
A. idea generation
B. product generation
C. market development
D. business development
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage
A. few
B. continuously growing
C. stable but declining
D. none of the above
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. both a and c