A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. both a and c
Related Mcqs:
- The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel - The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system - The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights - The pricing issues within channel levels includes?
A. price maintenance
B. predatory pricing
C. price discrimination
D. deceptive pricing - The pricing issues across channel levels includes?
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above - The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount - The type of communication channel that send message without personal feedback or contact is classified as?
A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels - The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS - The type of value based pricing includes?
A. good value pricing
B. cost plus pricing
C. value added pricing
D. both a and c
Mcq Added by: admin