A. flank attack
B. frontal attack
C. bypass attack
D. guerilla attack
Related Mcqs:
- In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?
A. selective distribution
B. intensive distribution
C. inclusive distribution
D. exclusive distribution - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution - The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack - When the company’s marketing expenditures affect its product sales, this is concluded as ____________?
A. product-share
B. sales response functions
C. company market share
D. potential customers - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses
