The question of buyer “what I am really buying?” is addresses in strategy called?

Related Mcqs:

1. In close-ended question in which the question with three or more possible answers is classified as ________?

   A. semantic differential
   B. Likert scale
   C. multiple choice
   D. dichotomous

2. The close-ended question in which each question have two possible answers are _____________?

   A. dichotomous
   B. multiple choice
   C. Likert scale
   D. semantic differential

3. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

   A. need recognition
   B. information search
   C. evaluation of alternatives
   D. both b and c

4. The business buying situation in which the buyer reorders same order again and again on routine basis is?

   A. new task
   B. modified rebuy
   C. straight rebuy
   D. solutions selling

5. The business buying situation in which the buyer reorders the same product is classified as?

   A. new task
   B. modified rebuy
   C. straight rebuy
   D. solutions selling

6. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?

   A. supplier selection
   B. proposal solicitation
   C. supplier search
   D. order-routine specification

7. The buying mode in which the buyer changes product prices and requirements is classified as________?

   A. modified rebuy
   B. modified buy
   C. modified buyers
   D. modified task

8. The buying mode in which the buyer purchases products or services for the very first time is classified as________?

   A. new task
   B. modified task
   C. straight task
   D. in-house task

9. In straight rebuy buying mode, the business buyer makes the__________?

   A. fewest decision
   B. most of the decision
   C. new decisions
   D. modified purchases

10. In new-task buying mode, the business buyer makes the__________?

    A. new decisions
    B. modified purchases
    C. fewest decision
    D. most of the decision