A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
Related Mcqs:
- If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - The buying of products such as ‘fast food’ is an example of?
A. difficult products
B. sought services
C. sought products
D. convenient products - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The network of company’s supply chain and its customers is called?
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above - The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above - The example of horizontal channel conflict between intermediary channels is ________?
A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers - The types of conflict that can occur in marketing channels of a product does not include _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict
