A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above
Related Mcqs:
- The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company - The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - The major pricing strategies does not includes?
A. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing - In smaller companies, the pricing strategies are handled by?
A. divisional manager
B. top management
C. sales manager
D. marketing manager - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The issues in pricing strategies includes?
A. predatory pricing
B. price fixing
C. deceptive pricing
D. all of above - The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?
A. counterfeiter
B. cloner
C. imitator
D. adapter
