The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

Related Mcqs:

1. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The division of market on the basis of separate needs and behaviors is called?

   A. market segmentation
   B. targeting
   C. differentiation
   D. positioning

3. The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

5. The consumers who shift loyalty status from one brand to another are classified as ________?

   A. shifting loyal
   B. hard-core loyal
   C. split loyal
   D. switchers

6. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

7. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

8. Permanent and ordered division in society on basis of values and interests is called?

   A. social class
   B. culture
   C. subculture
   D. both b and c

9. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

   A. prospect theory
   B. integration theory
   C. segregation theory
   D. alternative theory

10. The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

    A. homogeneous goods
    B. emergency goods
    C. impulse goods
    D. staples