The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

Related Mcqs:

1. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

2. The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

3. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

6. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

   A. shallow strategy
   B. push strategy
   C. pull strategy
   D. bundle strategy

7. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

8. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

9. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

10. The strategy of distribution in which seller allow certain outlets to sell its product is classified as?

    A. exclusive distribution
    B. inclusive distribution
    C. selective distribution
    D. intensive distribution