The disagreement between different marketing channel regarding the roles, rewards and goals is called?

Related Mcqs:

1. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

2. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

   A. channel coordination
   B. channel conflict
   C. channel trade release
   D. channel distributive rights

3. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?

   A. multiple choice
   B. dichotomous
   C. semantic differential
   D. Likert scale

4. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

5. The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

   A. organizational climate
   B. media climate
   C. sales climate
   D. outbound climate

6. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?

   A. flexible channel
   B. static channel
   C. direct channel
   D. indirect channel

7. Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

   A. Selling side
   B. Formulated side
   C. Management side
   D. Forecasting side

8. In marketing, the ‘commitment to goals’ are classified as __________?

   A. quality metrics
   B. loyalty metrics
   C. internal marketing metrics
   D. perceived metrics

9. Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. both A and B

10. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

    A. push strategy
    B. pull strategy
    C. bundle strategy
    D. shallow strategy