A. the demographic environment
B. the cultural environment
C. the economic environment
D. the natural environment
Related Mcqs:
- The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. social factors
B. personal factors
C. family factors
D. status factors - The defense stating occupation of most desirable place in customer’s perception is considered as _____________?
A. position defense
B. flank defense
C. counter defense
D. offensive defense - The market which is segmented on the basis of age and gender of customers is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation based on customers race and nationality is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The percentage of service ownership in a population is called ____________?
A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentage - The aspects of brand that are linked to human traits, developed in a specific mix called?
A. Brand awareness
B. brand personality
C. self-concept
D. self-image - In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment - The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
A. membership behavior
B. market behavior
C. database behavior
D. consumer behavior - The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning
